How often have you tried to access a website from another country and been forced to look at the website in your language? OST website translation services are excellent for businesses that want to make their site accessible to international audiences by automatically translating content into different languages. This guide will help you understand what website translation means and best practices regarding it:
Translating content on your website
Website translation services refers to translating any of your website’s content for international audiences. This includes translating all of your text, images, graphics and videos into different languages. By making your website accessible in other languages, you can potentially increase traffic from a broader range of countries and regions.
If users can access all your content in their native language, they will also be able to complete tasks on your site more quickly. These factors can improve user experience and lead to increased conversions and revenue for your business and brand awareness.
Translating content isn’t just about appealing to other markets; it’s also about appealing to existing customers by letting them access the information they need regardless of what country they are in or what device they are using to access the internet.
What should be translated on your website
When it comes to translating your website, it depends on where you want to reach your audience. Website translation services don’t always mean that you need to make all your content available in a foreign language. However, if you’re going to reach an audience abroad but not in their native tongue, it’s worth translating just those sections of your site into their native language.
Think about what information they would be looking for and focus on that. A good rule of thumb is offering any important product details or instructions in that language only; if someone from France wants to buy something from American Apparel, for example, then product details will matter most.
Importance of website translation
A basic overview of what websites are, how they work and why you would need to have your site translated into a language other than English. With most businesses having an online presence nowadays, it has become even more critical to ensure that people can find you regardless of which country they are in.
This will allow people worldwide to purchase your products or services, but it can also give you access to new markets and business opportunities, which may otherwise have been closed off. It’s not just global businesses that can benefit from localized versions of their sites either; companies that operate exclusively within one country may still need translations in order to connect with local customers on a deeper level and break down any cultural barriers.
Is it worth hiring a translator for your website?
Whether it’s worth hiring a One Step Translation Company for your website comes down to one simple question: are you planning on going global with your brand or product? If so, then yes. Website translation is a must.
You need to be able to reach as many people around the world as possible and make sure they can understand what your company offers.
Best practices when translating your website into another language
There are a few things to keep in mind when it comes to website translation. Firstly, remember that your target audience speaks another language entirely, so your content has zero context for them. This means you have to be extra careful about presenting and writing your content. The following four tips will help make sure that your content appeals to international audiences:
1. Be specific, not general:
General statements are always a bad idea when it comes to content marketing. And they’re even worse when you’re trying to appeal to an international audience during website translation. So when you write for a non-English speaking audience, you have to be very specific about what you mean.
Avoid using vague phrases like we’ll do our best or aim to please our customers every time. Instead, say something like We will return your call within 24 hours, or We guarantee that we will never overcharge you. In other words, give your customers something concrete and specific that they can relate to and understand while website translation.
2. Write in simple, straightforward language:
When writing for an international audience, it’s easy to get carried away with big words and complex phrases. Resist that urge! Your target audience isn’t be impressed by your vocabulary—they want to know what you mean and how they can benefit from your product or service. So, make sure that every word on your site has a purpose, and don’t include any filler or fluff just because you think it sounds good (it doesn’t).
3. Write with your target audience:
If you’re trying to appeal to people from a particular country, it’s essential to do the website translation for them—not for people from other countries who might be reading your site. When doing website translation for an international audience, always keep in mind that different cultures have different ways of doing things and prefer different kinds of language. So, if you want people from a particular country to buy from you, then make sure they can relate to what you have to say!